THE SOCIAL EDIT
A thoughtful Instagram audit for independent businesses with a story to tell.
For the artist putting their work into the world. The maker building something by hand. The shop owner with a thoughtful eye, the restaurant with a personality all its own, or the creative business built around a real person and a point of view.
You have something worth sharing. Let's figure out how to help the right people find it.
A little less guessing. A little more direction.
Showing up on Instagram can feel like an endless experiment. You're trying different formats, saving ideas, wondering what to post next, and hoping something finally clicks.
But you don't need to do everything. You need a better sense of what makes your business worth following, what your audience might respond to, and where to focus your energy next.
The Social Edit is a personalized Instagram audit designed to help you step back, see your account with fresh eyes, and move forward with practical ideas tailored to your business.
Your personalized Social Edit report
Your personalized Social Edit report is a tailored PDF with an honest assessment of your current Instagram presence and practical recommendations for making your account clearer, more engaging, and more reflective of your business.
Inside, you'll find profile recommendations, suggested content pillars, and personalized post and Reel ideas—with hooks and caption prompts to help you put those ideas into practice.
You’ll leave with a clearer sense of what to try, why it might resonate, and how to learn from what happens next.
A Note On What This Is and Isn’t
The Social Edit is a strategy service, not a content creation package.
Think of it as a more thoughtful approach to throwing spaghetti at the wall: instead of trying everything at once, you'll have a handful of well-chosen ideas to test, observe, and refine.
The goal isn't to post more for the sake of posting. It's to discover what feels right for your brand and what genuinely connects with the people you want to reach.
This is probably not the right fit if you're looking for someone to manage your social media, create and publish content for you, or guarantee follower growth and sales.
Is This For You?
The Social Edit is for creators, independent business owners, anyone with a story to tell on Instagram (which also translates well to other platforms). It’s for the people who care about what they do and want their online presence to reflect it.
You might be an artist, a maker, a shop owner, a restaurateur, a creative service provider, or a small brand built around a person with a point of view.
You don't need a huge following or a perfectly curated feed. You just need a strategy you're ready to show up for. And, some good industry secrets.
You’re Ready for a Fresh Perspective
THE SOCIAL EDIT
One personalized Instagram audit and strategy report, delivered as a PDF by email within five business days of receiving your completed questionnaire.
One payment. No ongoing commitment. Just thoughtful direction for your next chapter on Instagram.
After purchasing, you'll receive a detailed questionnaire so I can learn more about your business, your goals, and the people you want to reach.